VenueGlide — Custom Software Case Study
#1 on Google for its core "indoor cricket booking software" search
Client
VenueGlide
Location
Sports & recreation venues
Industry
Sports venue management software (SaaS)
Services
Custom software, Web design, SEO, Branding & marketing
The challenge
Indoor cricket centres, padel clubs, tennis facilities and multi-sport venues were running on a patchwork of spreadsheets, paper waivers and disconnected booking, POS and payment tools — nothing designed for how a sports venue actually operates day to day, and nothing that showed up when a venue owner searched for a real solution.
What we did
- Designed and built VenueGlide OS from the ground up — brand, product and platform — as a custom web application, not a templated booking plugin
- Built the full feature set a sports venue actually needs: real-time court/lane booking, membership and recurring direct-debit billing, point-of-sale, coaching and academy management, customer CRM, and business reporting
- Integrated Stripe for payments, Xero for accounting, and Igloo smart-lock hardware for staffless, booking-window-based venue access
- Launched CrickZilla, an indoor cricket and VR entertainment centre, as one of the platform's first live venues, running its lane, box cricket, coaching and VR bookings on VenueGlide
- Built and optimised the marketing site and SEO structure around how venue owners actually search — by sport, by feature and by location
“We're extremely happy with the work done by our website and digital development team for CrickZilla. They delivered a professional, modern and very user-friendly system — their technical proficiency, attention to detail and willingness to adapt made the entire process very easy for us.”
The results
VenueGlide now ranks #1 on Google for its core "indoor cricket booking software" search in its home city and holds page one for the broader national search, with CrickZilla live on the platform as the first documented customer. The same booking, payments and membership stack is what a Cayman Islands tour operator, dive shop, gym or venue can put to work.
Ready to start?
Book a free thirty-minute call. We'll look at your current site and top competitors, tell you which package actually fits, and send a fixed-price quote within two business days.
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