Case study

Cory McGee — Website Design Case Study

Personal brand website for a Cayman Islands basketball coach & mentor

Client

Cory McGee

Location

Grand Cayman, Cayman Islands

Industry

Basketball coaching, youth mentorship & speaking

Services

Website design, Personal brand website, Local SEO

The challenge

Cory wears a lot of hats: national team coach, founder of the N' Between Dreams non-profit, TV host and speaker, and mentor to student-athletes heading overseas. He needed one site that tells his "Asphalt to Oceans" story, makes it obvious what parents, athletes, brands and directors can book him for, and turns a search for a basketball coach or youth mentor in Cayman into a booking.

What we did

  • Designed and built a custom website at corymcgeeofficial.ky, not a page-builder template, with a black-and-gold brand look, a photo-led hero and a light/dark mode switch
  • Wrote and structured service pages for basketball coaching, youth mentorship, media, hosting and speaking, and Leap Diversify Cayman
  • Built an About story, an international career page, a gallery portfolio and a Breakfast Club page showing student-athlete placements overseas
  • Added Book a Session and contact forms, WhatsApp, phone and social links, and a blog for news and story updates
  • Set up page titles, descriptions and Cayman-focused copy so the site shows up for basketball coach, youth mentor and speaker searches in the Cayman Islands

“Professional, executed the deliverables with top tier fashion.”

— Cory McGee, Trustpilot review

The results

The site is live at corymcgeeofficial.ky, and Cory left us an unprompted 5-star review on Trustpilot: "Professional, executed the deliverables with top tier fashion."

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