Spray Pave — Local SEO Case Study

The challenge

The site had thin service pages, no suburb-level content, and indexing problems that meant Google wasn't reliably crawling half the site. Rankings were essentially flat.

What we did

• Restructured the site around its actual service and suburb search terms instead of generic marketing copy
• Fixed crawl and indexing errors that were keeping pages out of Google's index
• Built topical, genuinely useful content for each service rather than thin, duplicated pages
• Set up proper on-page SEO — titles, meta descriptions, heading structure and internal linking

The results

Organic traffic rose 325% against the pre-campaign baseline in Google Search Console, with more than twenty keywords reaching page one of Google — the strongest documented result across our client base.